Ali Rodriguez — Marketing Director & Creative Strategist

I help the world's top organizations look & sound their best so they can communicate their essence and get the attention of their desired audience. I do this through marketing, strategy, content and design (sometimes just me, sometimes directing a lean team).

Currently I'm working with Canon Inc. focusing on marketing new brands and products. Previously I was a Marketing Director at renowned creative agencies Jam3 / MediaMonks and Tendril Studio. Between engagements I also run Actually Good, my own marketing strategy practice.

My zag is that I'm both a thinker and a doer, combining strategy and creative direction with hands-on execution to help ambitious teams like yours grow without overspending.

Get in touch: ali@actuallygoodstudio.com

Experience

Content
Creation

Crafting content that communicates the essence of your brand, product, or service, and making sure it's compelling and consistent across all channels.

Art Direction Website Design Social Media Content

Motion & Video Copywriting Newsletters
Brand
Strategy

Helping brands define what their products stand for and how they enter the market, shaping a clear point of view that guides growth, differentiation, and long-term relevance.

Positioning + Messaging Visual Identity Systems

Brand Architecture Go-to-Market Strategy
Marketing
Operations

Building the systems that keep marketing consistent, recognizable, and effective, so your brand stays top of mind, earns trust, and generates demand as it grows.

Content Calendars Email Nurture Campaign Toolkits

Templates & Playbooks Thought Leadership
Sales
Enablement

Designing and creating sales materials that educate, persuade, and support lead nurture throughout the buying journey, ensuring message remains compelling and enticing over time.

Sales Decks One Pagers Case Studies

Press & PR Emails & Segmentation
Cultural
Research

Sharp, usable research on where culture is heading across consumer behavior, world trends, brand perception, category language and more.

Trend Reports Cultural Signals Consumer Archetypes

Category Mapping Whitespace Analysis